How your website is laid out, what colors, fonts and images you use (or don’t use) can mean the difference between success (low bounce and exit rates, high conversion) and failure (high abandonment, low sales). Here are our 10 best web design tips for a successful web presence.
1. Have a polished, professional logo–and link it to your home page.
A plain old logo just won’t do. You will need a brand new, professional logo design to gain credibility and attract more customers. If you are not a great designer yourself, you can always hire someone to do it for you.
2.Use intuitive navigation.
Your website’s navigation should be such that your reader doesn’t need any help to get around. When visitors come to your webpage, they are looking for info about you, your products, maybe shipping, ways of transaction, etc. If they don’t find this info in a fast and effortless way, they will definitely leave. So pay attention to your navigation and make it the user friendly experience that your readers need.
3. Get rid of clutter.
In order to gain attention from a viewer, you have to provide him with a simple, definite message that he can understand. If you give too many messages in the same page, then you may confuse or tire your readers. This will have a negative effect on your ROI. So try to keep things informative but simple. Give your potential client the info he needs and nothing more.
4. Use color strategically.
Color is one of the most important things on your website. It has to be relevant to your niche and again, like most things, simple and effective. Don’t overuse color. Too many will not look good. Use subtle, well matched color combinations. A great tool I use sometimes, is paletton.com It is a free tool that will give you great color combinations of the shade that you choose.
5. Invest in good, professional photography.
Photography can make your site great, or it can destroy it in a second. Be very careful about the photos that you use. High quality, glossy, polished photos will give you the authority you need for your website to succeed. Also, don’t ever, ever forget about copyright. It can get you into serious trouble. There are many free stock photo websites out there, like Unsplash, Pixabay, Picjumbo and so many more.
6. Choose fonts that are easy to read across devices and browsers.
Font trends are changing often, but providing your readers with a good reading environment that doesn’t tire their eyes, is a very important thing. So don’t sacrifice looks over practicality. You will thank me for this tip, believe me. 🙂
7. Design every page as a landing page.
Every page on your website should work as a landing page. It should be SEO optimized, with relevant texts to your niche, call to actions, etc. What you want here is to get the attention of your readers. Don’t know what a landing page is? You can check our article about “What is a landing page good for”
8. Use responsive design–that automatically adapts to how the site is being viewed.
The percentage of people viewing websites form a mobile device, is rising every day. It would be a big mistake to not implement responsive design in your website. Responsive design will give your readers flexibility to look at your website from their mobile devices and this is only good for you, believe me. 🙂
9. Forget Flash.
Flash is old, slow and outdated. I can make an endless list here. Just forget Flash. What you need is a fresh, fast, modern design that delivers your message to your reader. In the old times, we used flash to show off our design skills. Not anymore. A successful website should focus on simplicity and efficiency.
10. Don’t forget about buttons
Buttons are equivalent to call to actions. Call to actions are what will bring sales to your website. If as a customer, I don’t know what I have to do to buy your service, I will just leave. A button can show your reader how he can proceed in buying your product or service, after he was convinced by your written content and your amazing, polished photos. 🙂