website design

[Guest Post] 6 Important elements of a successful website

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Many website and blog owners draw many of their visitors away from their website.

While they are working so hard to increase their web traffic via social media, paid ads and every other traffic generating means, they also draw away a considerable amount of traffic from their website.

Why?

Because they don’t know that they are doing it.

How?

With terrible mistakes, they do in designing their website.

Don’t take my word for it. Here’s what Adobe says about how a bad web design can affect your traffic.

Given 15 minutes to consume content, two-thirds of people would rather read something beautifully designed than something plain.

38% of people will stop engaging with a website if the content/layout is unattractive.

Your web design is the very first thing everyone going to notice when they discovered your brand online. If your web design is not attractive and missing most important elements of a website you are going to lose your visitors even before you get a chance to say ‘hello’ to them.

Here are 6 elements of a successful website you must include, if you want to attract more visitors to your website

Professional web design

If you want most of your first-time visitors to become your regular readers or customers, designing a professional website should be listed in your Business primal need list. Because your web design tells a lot about your brand as it’s the interface of your online brand.

Imagine how you feel when you land on a website with images overlapping with the sidebar?

It’s messy. Looks unprofessional.so you leave. And never turn back.

So, don’t do the same mistake.

It’s normal when you feel like ‘I know about designing’ when you read a bunch of blog posts and downloaded some free resources about web designing. But let me tell you this, that doesn’t make you an expert.

So, if you love your blog or Business to be successful, start with hiring a professional to design your web design.

Clear navigation

Recently I read a very informative post on ‘how to grow succulents from seeds’ on a website. The post had every detail and exact steps on how to do it.

Long story short, I never got plants from seeds (My fault I’ve watered it too much.)So,I had to order a more grown up succulent.

So, I went to the site I found clear instructions on planting succulent seeds again, to find instructions on succulent care to take care of my new succulent plant- because it became my trusted go-to resource when it comes to succulent.

And – I found the link to her store in a middle of a blog post.

My point is that she missed a customer because her blog wasn’t navigated properly.

If I found about her online store earlier, I could have bought my succulent plant from her instead of buying it from a total stranger.I mean I love her posts, trust her and love to help her.

So,If you really mean business, showing every corner of your website for the first time visitors is important. That way, you can convince many visitors that you’re the right fit for them.

Clear navigation is adding signs to guide your visitors smoothly throughout your website. You can easily do this,

  • With a clean menu bar

Add links to the most important pages of your website to your menu bar. So, your visitors can dig deep into the information and the offers you have on your website.

  • With widgets and graphics

You must have seen how people utilise widgets and graphics for navigation. Here you’ll see how Melyssa Griffin has used widgets and graphics on her sidebar to direct visitors to specific pages on melyssagriffin.com.

Navigation is not just adding a navigation bar, widgets and graphics to your website with some links and texts.

If you want to resonate your website with your visitors, giving them an amazing user experience, you should understand the words your visitors use.

When you are naming your tabs, make sure to use simple, easy and logical terms. -Words that are familiar to your readers. Keep in mind everybody isn’t familiar with academic and technical terms.

Also, adding a call to action whenever possible and being human and personal can make your navigation strategy even more powerful. For an example, ‘place an order’ is more powerful than ‘orders’ and ‘call us’ is more personal than ‘contact’.

Be creative and think of ways to develop an amazing navigation for your website.

Simple and effective web address

Keep in mind. The web Address is the name of your website.

So, choosing your website name should be done wisely as it is one of the most important elements of your website. Consider these tips before you create a web address.

  • Make it easy to remember– If your web address has common words that are easy to remember many of your first-time readers will remember it. And will visit your website again.

  • Use keywords-This will help you to give your visitors a complete idea at first glance. For an example, if you have a fitness coaching business you can use www.yourfitnesscoach.com

  • Avoid hyphens and digits-People don’t bother to remember your web address. And they definitely don’t bother where the hyphen is, in your web address which makes it hard for many of your first-time visitors to find your website again.

So, the smart move is to avoid hyphens. So as digits.

I know your problem. Your domain was already sold. That’s why you are going to put a hyphen or a digit in between.

If this is your situation right now the next tip is especially for you.

  • Research it– Before you settle with your business name make sure the name is not trademarked or copyrighted which make you add hyphens and digits to your web address. Plus you might end up getting sued.

  • Keep it simple and short-A web address should be simple and short so many people can’t forget it though they want to.

If you want to build a frequent reader base around your website, an easy to remember and effective URL can come in handy.

Who you are

Once on a company’s homepage, 52% of visitors want to see “about us” information. (Source: KoMarketing)

But no one’s going to investigate you in their first visit, to find you what exactly you do and is that the person they want help from.(Unless you are a celebrity) So, it’s up to you to make it easy for your target group of people to find you.

Clearly, state who you are and what you do on your website to let your readers know what your website is all about. Here are few ways you can use to mention about you on your website.

  • Add an about me page to your website.

  • Use a sidebar widget on the top

..Well. There is no order to follow or rules consider when you are creating your about me section of your website. Though it is a whole page or a widget with few lines including answers to these three questions in your about section is a must.

  • Who you are?

  • What you do?

  • Who you serve?

What do you usually do when you have a wall of text to read on the about page of a website, to make sure that this is the right place for you?

My answer: I give up(=leave) after first two paragraphs if I didn’t get the answers.

So, if it is an ‘about page’ make sure to briefly answer all the three questions in the first paragraph. Here’s how I’ve included these answers on the top of my ‘About’ page.

So,Who you are?

A freelance writer

What you do?

Write content about B2B, marketing and travel topics

Who you serve?

B2B business who want to turn more visitors into customers.

Answer these three question first and then you can tell the rest of your story.

Contact information

When it’s difficult to get in touch with you, the only party benefit from it are your competitors. And whose fault is that?

51% of people think “thorough contact information” is the most important element missing from many company websites and 44% of website visitors will leave a company’s website if there’s no contact information or phone number. (Source: KoMarketing)

So don’t make them roam around your website clicking every page looking for your contact information. Instead display them clearly on your website design.

Best practices to add contact information to your web design are

  • Creating a contact page-A contact page is a great way to display your contact details while adding a personal touch to it.

  • Displaying it on the top of your website-Header is the first element of your web design your visitors see when they arrive at your website. Add short contact details such as your email address and phone number to your header. And, give easy access to your contact details.

Mention it at the bottom-If you mention your contact detail in more places, more readers will find it.So consider adding your contact detail at the footer of your website too.

When you are adding contact details to your website keep these things in your mind.

  • Be professional-If you want to look professional and more serious about what you are doing, don’t use your …….@gmail.com in your contact information. It’s time to get a professional email address that ends with your domain. You’ll find several third-party email hosting services you can use for free.

  • People love options.-Some of your visitors may love to contact your via an email while some of your visitors want to give you a call for quick answers.So list all your contact information such as your email address, phone no,Po box and your social media.

  • Don’t use images-How many times you get annoyed as you can’t click on the email address of a company?

And you know what happens next.

Your reader or visitor going to go to your competitor as he or she is too lazy to type it all out just like you did.

  • Respond in a timely manner-No matter how long your contact information list is or how many times you repeat it on your website, it will be a waste if you can’t answer them in a timely manner. So remember to reply them as much as possible.

A good hosting

The most important element of a website design.-A good web Host.

Your web host is the one who is responsible for all the data you store in your website. All your blog posts, content,

Images, your web design.. Everything. Also, it can affect your rank in search engine.

Selecting a trustworthy hosting company to host your websites a tough decision as there are so many factors to consider.

  • Price– Selecting a good hosting service for the budget is the first factor many of us look for. But it shouldn’t be the deciding factor. Because cheaper is always cheaper. That’s why you should look for the features and find a service for an affordable price.

  • Features and add-ons-Get a clear idea about the features each hosting service offer. What makes them special than the other hosting services? What are their additional services? And decide, the best option for you, considering your hosting needs.

  • Limitations and tech specs-Have good understand of what you really want to do with your website and figure out the best hosting packages that satisfy all your needs.

  • Tech support- Let’s admit you and me are not pros when it comes to tech. So, tech support is a big deal to most of us. So make sure to have a good idea what kind of a customer service they offer.

I’m not talking about email support or live chat. Do some research and find out how other users feel about their customer’s service? Because if that company has a poor customer service your only option will be to pray for web hosting god( if any) to fix you website when it goes down.

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